One Mental Model every single week to Live Good & Do Good.

Mental models are mental shortcuts we can lean on when making everyday decisions. It's having elite allies on our team to make sure we don't miss our blind spot.
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Good connecting. I'm Kenny.

I'm the founder Combatant, a Growth Agency for e-commerce, info-product and NFT-native brands. I’ve led and executed digital strategies that have generated over $25M in revenue throughout my career.

I write to chronicle my journey in business & mixed-martial-arts and my fascination of mental models to live good and do good. My aim is to chronicle a body of knowledge that would have been useful to my one year younger version of myself. I hope you'll find it useful as well.

Right now I'm into flipping NFTs.

(Updated: October 24, 2021. Read More here.)


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